Graphic | Web Design | Motion

Web Design & Dev for Kyi Atelier

2024 - Present | Client Work

Web Design Web Dev Branding Creative DirectionMotion Graphic E-commerce

Overview

As the sole visual designer and developer on the team, I led the end-to-end design and development of the website and e-commerce platform, including all visual assets, interactive experiences, and responsive layouts. Responsibilities included graphic design, video and image editing, site mapping, cross-device optimization, product inventory and SKU management, and integration with social media channels

Toolkit
Adobe Illustrator, Photoshop, After Effect, Figma, Touchdesigner

>> visit https://www.kyiatelier.com/ for full project.


Lookbook Design for Kyi Atelier Fashion Line

2025 | Client Work

Graphic Design Editorial Fashion Branding

Overview
Lookbook designed for the product and fashion line of Kyi Huang Atelier, focusing on showcase the fluidity, artistic essence, and harmony of silk scarves through editorial-style visuals. 
The lookbook supported the brand’s successful selection to join THE CANVAS Soho New York May 2025, where it will also participate in the grand opening at its new Soho location.

Toolkit
Adobe Illustrator, Photoshop, Figma

>> View the Kyi Atelier Lookbook V1 here.


The Bank of East Asia

2023 | Design & Digital Strategy Internship

Graphic Design Art Direction Branding

Overview
Designed visual assets for BEA’s internal cloud platform, “祥云 NDEP,” used by over 3,400 employees across departments. The work included logo development, landing graphics, and editorial components that aligned with the bank’s modern yet culturally grounded visual identity.


Toolkit
Adobe Illustrator, Photoshop, Figma

>> Full documentation coming soon.


2D Animation - “The Circle and the Square” 

2022 | Personal Project

After Effect 2D Motion Frame-by-frame Animation

Overview
The Circle and The Square is an animation that unfolds the narrative of conflict between circular entities and squared entities in geometry world; an allusion to the endless conflict that exists even within a species. 
Hand-drawn frame-by-frame animation + collage-style motion graphics in After Effects.

Toolkit
Adobe After Effect, Illustrator, Photoshop, Procreate

>> View Full Animation  


Fairy

2022 | Collaborative Project

App Design UIUX Designathon

Overview
Fairy is a journaling app that lets users “burn” unwanted entries as a practice to process negative feelings and choose to save their desired ones as part of their journal. By allowing users to quickly type down and discard strong and temporary negative emotions, Fairy helps them focus on meaningful reflections and emotions regulation, all while ensuring their entries remain private.

This prototype version of fairy is designed and developed in 24 hours in group with Bailey Song. We both work as visual and UIUX designer. 


Toolkit
Figma, Adobe Illustrator, Photoshop, Procreate



Zine “A Humid & Romantasized Story”

2023 | Collaborative Project

Graphic Design InDesign Editorial Zine

Overview
Zine for Love Actually (Spring 2024): A zine sharing the story of a girl's experience with one of the seven types of "friends with benefits" relationships, designed in the style of a handwritten journal or diary for a raw, intimate feel.

My Role:
Designer & Video Editor

Toolkit
Adobe InDesign, Illustrator, Photoshop, Figma, Procreate

>> View Full Project.


More To Come Soon.

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© Emily Pengyue Hu, 2025. All Rights Reserved.